Now you can drive traffic to your website at the same cost as the big boys do. ActiveRain announces wholesale auction-based pricing directly to real estate agents for the first time ever.
Today we upgraded our Hit Router pay per click marketplace from a tiered pricing plan to an auction-based platform. This change takes away the predetermined pricing for Hit Router clicks and lets the market dictate what the price should be.
Why buy clicks to your website?
Consumers are getting smarter. In a time gone by, large lead generation companies could drive high volumes of consumers to their sites based on economies of scale. They would then convert this traffic to a lead and sell that lead to an agent. Today, the idea of converting leads on a massive scale is much tougher. The new 'lead' has become traffic to your website!! The Hit Router marketplace allows ActiveRain members to buy traffic to their websites without facing the retail mark-up. We are partnering with companies in the industry that specialize in generating consumer clicks and offering those clicks to ActiveRain members at wholesale prices.
This new shift allows you to control how much traffic you drive to your own site. It also puts you in the driver seat for determining how you convert that traffic into a lead. The entire consumer experience of searching for a home can take place on your own branded site.
ActiveRain's hit router is a way to drive traffic to your IDX (home search) site.
Is this your first time hearing about Hit Router?
I beg you, if you are not familiar with the hit router concept on ActiveRain, take the time to watch this video and read the additional posts linked to on the bottom of that page. After watching the video and reading the accompanying links, you should have a good idea what hit router is about.
How did it work? How does it work now?
When we initially launched Hit Router, we put set pricing on the cost of clicks in each market. Members could then decide to purchase traffic from Hit Router at the set price and the traffic would be dispersed on a rotating basis. If Jon and Jeff both agreed to pay $2.89 per click (the price we set) for traffic in Seattle, Jon would get click one and Jeff would get click two and it would continue in that fashion until one of them hit their budget.
The new upgrade to Hit Router has transformed the pricing into an auction based model. Pricing is now set by what someone is willing to pay for clicks for that market. In a majority of markets across the country, Hit Router will deliver clicks and traffic to our agents far below market value. Not only that, but as a buyer of Hit Router clicks, you only pay for traffic that is delivered to your site. In addition you can set your budget, make changes in real time and there is no contractual obligation. You can start and stop campaigns any time you choose.
Auction-Based Pricing:
Auction-based pricing allows our members to take advantage of the remnant traffic we were selling at wholesale rates. It also allows the market to set a price for the traffic. No longer do we have set pricing. The person who decides to bid on traffic and has the winning bid will get first crack at the traffic for that market. They will continue to get the traffic for that market until their budget is met.
One other upgrade:
An additional enhancement has been made so that you can now edit existing campaigns to change the bid price, maximum spending limit and URL.
Additional Links for information:
The ActiveRain Listing Router
Listing Router - How To Setup & Save Your Own Traffic
How To Setup Your Own Click Campaign
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Every member on AR has access to "Hit Router" on their "My Home" page. Setting up Hit Router and maximizing it's potential with lead generation and IDX solutions is exactly why it was created. The vision and goal of Hit Router was to help our members be able to direct visitors and traffic to their customized IDX sites, then convert those leads to clients and transactions. There are a couple ways you can do this, and we'd love to show you how. Understanding how to set this up properly can make all the difference in the leads you could be generating from your AR Blog.
If you are unable to attend this particular training, we will be doing some repeats in the future. We'll also be recording certain sessions that can be reviewed later as refreshers, or by other members who may be interested in some of these topics and trainings. We hope to have these available weekly to the AR Community. If you have topics or suggestions for future AR Webinars, let us know your needs.
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