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Solving the Mystery of the UnClaimed Listing Router Click

Solving the Mystery of the UnClaimed Listing Router Click

Recently, one of our members posed the following question regarding ActiveRain's Listing Router:

"If a 'click' that is generated from a consumer-initiated search using the Listing Router isn't claimed or routed to one of our members, what happens to that click?

Well, before I can answer that question, for those of you not familiar with this feature, let me first give some background on what ActiveRain's Listing Router is all about, and how it works.

Background

From the moment ActiveRain was first launched back in 2006, our talented members have been contributing high-quality content to their blogs. As a result, huge amounts of consumer traffic has flocked to the highly relevant and informative articles being posted here everyday (80% of ActiveRain's 2M+ unique visitors a month come from Google and other search engines).

Although we collectively did a phenomenal job of attracting visitors to our community, unless they initiated comments or contact through our blogs, many times their home-searching journey ended shortly after reading whatever content drew them to the platform, and they would move on to some other domain that would specifically assist them in the home searching process.

Enter, The ActiveRain Listing Router!

The ActiveRain Listing Router provides the next logical step in a consumer’s journey, after they find information on ActiveRain - a Search for Property Listings.

For those who visit our site, the Listing Router shows up as a header that resides at the top of every page within the ActiveRain network.  It displays a search box preceded with the phrase:

“Find Homes for Sale in: _________”. 

If the visitor is accessing the Listing Router on a respective ActiveRain member's profile, blog, or individual blog post, once they complete the search box and hit enter, the Listing Router sends them directly to that member's IDX landing page.

When accessing other pages of the Network, the Listing Router will direct the 'click' to whichever member is actively bidding on that particular geographic location being entered into the search box.

Mystery Solved

Now, to answer the question that inspired this post:

In the event that no one has claimed the particular search location, or is actively bidding on the location being specified, the click is routed and sold to a 3rd party 'remnant' buyer, such as MarketLeader. This is a fairly common practice among other similar platforms, and provides a relatively small revenue stream from clicks that otherwise would have been ignored.

"SAVE the UnClaimed Clicks!"

The key in all of this is to ensure that you are positioned to 'capture' as many of these potential 'clicks' as possible! At a minimum, you should access the Listing Router link on your 'My Home' page, and route potential clients to your sites for free when they search for home listings in your markets while viewing your profile, blog, or individual blog posts.

Additionally, you have the option of participating in a 'cost-per-click' (CPC) bidding campaign that will effectively direct search 'clicks' generated on other pages for market areas you have predetermined.

One other vital element you need to have in place is an effective IDX Landing Page that converts their search from a 'click' into the start of a meaningful client relationship.

The ActiveRain Listing Router is an easy, cost-effective way of directing more traffic to YOU, resulting in increased business revenue!

For more helpful information, check out the following articles:

The ActiveRain Listing Router by Jeff Corbett

Listing Router Whiteboard by Bob Stewart

Localism and Listing Router by Jorgen Hahn

How to Set-up and Save Your Own Traffic and How to Set-up Your Own Click Campaign by Brad Andersohn

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25 commentsRich Jacobson • January 15 2009 03:54PM

Comments

Just as long as the clicks don't go to Reply! Real Estate, I can live with what you are doing!

Posted by Martin Kalisker, Weichert, REALTORS - Synergy: MA Real Estate & Mor (WEICHERT, REALTORSĀ® - Synergy) over 5 years ago

Rich

This answers a couple questions I had.

Thank you

Tom Braatz

Posted by Tom Braatz, Waukesha County Realtor Real Estate agent,Waukesha (Re/Max Realty Center 262-377-1459) over 5 years ago

Rich -  thanks for this explanation. I thought so but wasn't sure. Glad to see this clears up some stuff for me. Bob H

Posted by Robert & Lisa Hammerstein, Bergen County NJ Real Estate (Keller Williams Valley Realty) over 5 years ago

I'm confused still. Hopefully you received my email.

Posted by Susie Blackmon, Ocala, Horses, Western Wear, Horse Farms, Marketing over 5 years ago

Rich - I love the concept of the listing router - but it sucks for my area - I can not lead people to the link on my site for searching our MLS - you see... The MLS of Central Oregon... well they do not believe in sharing... they sometimes do not think for themselves and have a lot of people that think they understand the web in reality - they do not.... the way our MLS "allows" us to share the info is cumbersome and a pain in the butt (edited to the G version) - the link on my site renews every day - so I can not use it until the MLS changes -if a consumer uses the listing router for my area they do not get all of the listings and there is nothing you, AR or I can do about it....

 

 

Posted by Thesa Chambers, Principal Broker - Licensed in Oregon (Alpine Real Estate) over 5 years ago

Rich - I'm glad I saw this. It looks like I need to go back and reread Bob and Jeff's blogs. I thought I had set this up when it started but I guess not. I really need to see for myself how it works.

Posted by Connie Harvey, Realtor - Nashville TN Real Estate (Pilkerton Realtors) over 5 years ago

I am totally confused. I think I will need to read the other blogs as well.  I'm still learning all of this. Thanks for the post!

Posted by Kristi DeFazio, Colorado Springs Rea lEstate 719-459-5468 (RE/MAX Advantage) over 5 years ago

Rich, I have a lot to learn! I know I need to be studying all this! Do you have a way of sharing the number of "hits" with us? I have basically counted on referrals within the network for business and of course the google juice I get but we should all explore. I love the idea of drawing consumers.

Thanks for all you do!

 

Posted by Deb "Alayne" Brooks, 940-500-4010 Wichita Falls Real Estate (Alayne Brooks, Re/Max Elite Group, Wichita Falls Texas) over 5 years ago

Is great to get that extra traffic.  I am a little confused how it works.  I see that I am getting traffic to our site but get very little credit though... I forget how that works.

Posted by Christopher and Stephanie Somers - Realtors - Philadelphia Real Estate (Realtor / Owner - RE/MAX Access) over 5 years ago

I think I undersatand it better, but I'll have to consult with Arthur :)  Karen

Posted by Karen Kruschka, - "My Experience Isn't Expensive - It's PRICELESS" (RE/MAX Real Estate Connections) over 5 years ago

Thanks for continuing to help us understand how this works.  I recently got an e-mail which seemed to be from a lead generating source via Active Rain.  I wasn't sure what it was and was so busy that day that I forgot to explore it further.  I'll have to go back to the e-mail, although I think it had an expiration attached to it...Still learning. :)

Posted by Lola Audu, Audu Real Estate~Grand Rapids, MI ~Welcome Home! (Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate) over 5 years ago

You just explained this new feature a lot better than some other attempts I've read. But I still have no intention of paying for anything other than my web site. So I'm going to be sure to add links to my web site IDX page, into every space I can find. Now I just need to find the time to do it. Ugh.

Posted by Lisa Hill, Daytona Beach Real Estate (Florida Property Experts) over 5 years ago

As much as this is I'm sure a great explanation, I too am still confused. While many people that understand the basics of how this works, I still need it a little bit more simplified. You guys are computer geniouses, I'm still trying to catch up on some of the past wonderful options.

Thank you though for keeping our best interests at heart.

BTW, nice new pic.

Posted by Karen Monsour, REALTOR, SSRS - Sells FL Waterfront, Short Sale Expert! (Coldwell Banker Fort Lauderdale Beach) over 5 years ago

Rich....similar problem here in the ATL! We have 2 listings services, and while MOST listings end up in both, not always. But I might have to give it a try and see if it works.

Thanks for the reminder....Ah....another Active Rain "To Do" Item!

Posted by Thom Abbott, Midtown Atlanta Condos For Sale (MyMidtownMojo.com Thomas Ramon Realty) over 5 years ago

Hi Rich,

Just getting ready to write my First blog post from the site that Market Leader set up for me.

Very informative post, especially for the Newbie.

PS love the new picture, you updated your picture, like me. 

(So good to put that face w a real person a few  months back)

Katrina Madewell

Posted by Katrina Madewell, Tampa FL Homes for sale | Tampa Bay - (813) 777-1196 (Charles Rutenberg Rlty- More than 5,000 agents(813) 777-1196) over 5 years ago

Heading over to the other posts to grasp what this is all about...Mainly commenting here so I can come back if I get lost!  Free is good!  (Thanks for the link, Maureen)

Posted by Natalie Langford, Winchester, VA Real Estate (Realty Negotiations) over 5 years ago

Hi Rich - this is great info. I have been curious about listing router for some time now. I'm glad I read this post because it gave me more info than I expected to get. Thanks!!!!

Posted by Kathleen Daniels, San Jose Homes for Sale - Probate Specialist (KD Realty - 408.972.1822) over 5 years ago

Rich- Listing router is awesome. And I love the concept. FAR is so great at working the IDX for us. That is one benefit I really like about FAR. Our MLS along with several others in our area have agreed to make our MLS public and then route the leads back to the listing agents for FREE. Their goal is to get that lead before the bottom feeders scoop them up:)

Posted by Nestor & Katerina Gasset, Realtors, Wellington Florida Homes For Sale (International Properties and Investments LLC) over 5 years ago

So much to learn..not quite sure I get this..but will read on...

Thank,

Cindy

 

Posted by Cindy Hartpence (Edisto Real Estate Company) over 5 years ago

I'm glad I read this post.  I'm trying to figure out how to maximize the clickthru for results.  I definately need to get this one thing figured out.

Posted by Mike Henderson, HUD Home Hub - 303-949-5848 (Your complete source for buying HUD homes) over 5 years ago

Thanks, I have been behind in learning about LR and your post has helped my understanding. I still need to look into this resource further so I havebookmarked to also review the comments!

Posted by Russell Lewis, Broker,CLHMS,GRI (Realty Austin, Austin Texas Real Estate) over 5 years ago

Great info, Rich.  I'm sure this will catch on and before you know it they will all be claimed.  I know in my area that are several unclaimed locations.

Twitter

Posted by Kris Kombrink ~ The Kombrink Team (RE/MAX Excels - Chicago's Western Suburbs) over 5 years ago

There is so much to learn here! It's hard to digest everything you read without feeling overwhelmed!

Posted by Catherine C Capasso, Cottage or Castle, What's Your Dream! (Catherine Cornelia Real Estate) over 5 years ago

I was also wondering how this worked. There's so much to learn from this site!

Posted by Danny Gerald (Carpenter Realtors) over 5 years ago

Rich, I've signed up for this,, but the icon does not show up on my photo?  Can you help?

Posted by Rebecca Gaujot, RealtorĀ®, Lewisburg WV Real Estate, Greenbrier County (Coldwell Banker Stuart & Watts Real Estate) over 5 years ago

Participate