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Scattered Showers: Daily Questions from Our Members - "Marketing to Multiple Counties & Cities"

Today's question to the ActiveRain Help Desk comes from Tony Anderson with Century 21 Community Realty In Northeast Georgia, serving clients in Habersham, White, Banks, and Hall Counties.

Tony writes:

How do I get My Profile to show up in the other cities or counties that I service?  For example I service White County in GA.  I want My Profile to show up in that county.  There are no agents servicing that area on ActiveRain. 

Thank you,
Tony Anderson

Answer:

Tony:

The way that our platform is currently configured, you can only have your profile registered in one State, County, and City. Obviously, you will want to select whichever one best represents your primary market.

Perhaps the best strategy for effectively marketing your blog to multiple counties/cities is to consistently contribute good, quality local-oriented content that is specific to each area, and tag/categorize them accordingly. Well-crafted monthly market reports are a prime example. In Tony's situation, he could create monthly market reports for Habersham, White, Banks, and Hall Counties. He could geo-target them accordingly for Localism, and push the content to the relevant County/city community pages on Localism as well. You want to make sure that each article contains good relevant key search terms that are specific to each market area - i.e., Habersham County GA Real Estate, etc..

Create a disciplined schedule/strategy of balanced writing that targets your primary market counties/cities. This way you create archives of great content that are specific to each market area you serve, and will show up in consumer searches.

 

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Comments

Hi Rich... this is a GREAT example of how to utilize Localism to extend your presence and reach.  Perhaps Tony might want to sponsor one of those areas on Localism too!  Thanks for sharing with us.

Posted by Steve Shatsky - Dallas Real Estate & Short Sale Specialist (214)213-0340 (Prudential Texas Properties) over 3 years ago

Rich

That's the best for localism

Sincerely

Tom Braatz

Posted by Tom Braatz,Waukesha County Realtor Real Estate agent,Waukesha Cty WI Real Estate (Re/Max Realty Center 262-377-1459) over 3 years ago

Rich, good idea for Tony and others. I also cover multi-area and picked one as required.  I have been doing localism posts for areas and think it is a great idea. Thanks.

Posted by Kelly Young ~ Colorado Springs Real Estate ~ 719-226-0126 (Red Rock Realty) over 3 years ago

Yep, localism works great!

Posted by Angela Lawrence - Realtor/Owner - Greensboro - Winston Salem -High Point (North Carolina Homes Realty) over 3 years ago

Exactly why I do market reports for ten different towns:)

Posted by Bill Gassett Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) over 3 years ago

Rich - makes sense in terms of how one can target various different areas !  On a side note, we need help for our blog.  Our RSS feed is not sending out our blog to our subscribers and it makes us worried. It all started since we upgraded our outside blog.  Also, listing router traffic just stopped out of nowhere... the numbers are grey.  HELP : )

Posted by Christopher and Stephanie Somers - Realtors - Philadelphia Real Estate (Realtor / Owner - RE/MAX Access) over 3 years ago

Rich - you give a great example of how you can target multiple communities while registered in only one.

Posted by Sharon Simms St Pete FL - CRS CIPS CLHMS RSPS (ALVA International, Inc.) over 3 years ago

Post to Localism.....that's what will work to get your picture and blog out there in the areas you want.

 

Patricia Aulson/  Hampton NH Real Estate  Portsmouth NH Real Estate

Posted by PATRICIA AULSON, REALTOR Portsmouth NH Homes-Hampton NH Homes (PRUDENTIAL VERANI REALTY- Portsmouth NH Real Estate ) over 3 years ago

I've found that good keywording combined with consistency in posting about an area/town/etc. will get me the results I need.

Posted by Jeff R. Geoghan - Marketing Evangelist and VP (Coldwell Banker Select Professionals) over 3 years ago

It's best to put your profile in the largest city in the area as that's what most people will search for, and then do the local content on the smaller areas for Google.

Posted by Donna Harris, REALTORĀ®, CDPE & ASP - Hill Country Austin Lakeway Homes (RE/MAX Austin Skyline) over 3 years ago

Hi Rich!  I noticed that a few people left our area to go to a neighboring one that had less 'competition' and probably better served their area.  I think that, from what I've seen, it's been a plus for them to focus on their niche instead of trying to associate with a county which they don't know as well as theirs simply because of the name recognition or size.  (Did that make any sense?)!

Debe in Charlotte

Posted by Debe Maxwell - Search Charlotte Homes for Sale - Charlotte NC Neighborhoods (iCharlotteRealEstate.com Savvy + Company Real Estate) over 3 years ago

I like the way the question is highlighted!  Really good idea!  And thanks for the response to my e-mail Rich - appreciate it on all three counts! :-)

Posted by Liz Moras ~ Chilliwack Realtor, Garrison Crossing,Chilliwack, Abbotsford (Harrison Hot Springs, Cultus Lake) over 3 years ago

Hi Rich, That is a wonderful explanation to a great question. Come to think of it, of all the questions I recall reading, this one was not asked very often. But I am glad to read the response as it reflects the opportunities ( Google Juice) we all have here in the Rain.

Posted by San Diego Real Estate Voice authored by William Johnson GRI CRS e-Pro CDPE (RE/MAX Associates) over 3 years ago

Good question and great answer.  Im sure this information will benefit many.  There are certainly a few mortgage guys/gals out there that are licensed for more than one state.  Thanks for sharing.

Posted by John Cannata - Supreme Lending Frisco Texas Home Loan Originator (214-728-0449 http://TexasLoanGuy.com) over 3 years ago

The long tail has been getting some good coverage for a bit now and I'm thankful that months ago someone pointed this out to me.   It is a great way to market for multiple areas and give the consumer what they want:  Information and advice.

 

Posted by Kris Wales - Macomb County MI real estate blog & homes for sale search site (Keller Williams Realty - Lakeside Market Center) over 3 years ago

Rich-as always great advise on how to utilize Localism.  Anxiously awaiting the new roll out so that my sponsorships will re-appear!

Posted by Cindy Jones-Northern Virginia Real Estate & Military Relocation Services (CJ Realty Group, Inc.) over 3 years ago

I was going to say posting to localism is the way to go as well.  Thanks.....

Posted by Larry Bettag - Cherry Creek Mortgage over 3 years ago

Rich, Tony, this was once a question of mine also. I want to market to other counties other than the one I live in. I have found that if you choose your particular "key phrase" as in xyz Real Estate and you concentrate your writing that direction then Google will listen!

I am being placed strategically within the counties I want even when my profile isn't. Individual blog posts will rate also.

So, Rich, you're right. It works. Good luck Tony. Glad you're here.

Later in the rain~Deb

Posted by Deb Brooks, Lake Conroe Real Estate, 936-661-2624 over 3 years ago

Hi Rich, Thank you for explaining this.  I too have wondered about this and plan to put the ideas you mentioned here into action.

Posted by Zilkia Olmeda-Martins, GRI, Realtor San Antonio Texas Luxury Homes (Coldwell Banker D'Ann Harper) over 3 years ago

Hi RIch, I was just thinking about this the other day. Good answer. Give the consumer good content. That's what they want.

Posted by Marian Gregor ~ Ann Arbor area Real Estate ~ (Keller Williams) over 3 years ago

Rich,

Great tips thank you ...localism does work!

Posted by Dorie Dillard RealtorĀ® Canyon Creek NW Austin TX homes for sale (Coldwell Banker United Realtors) over 3 years ago

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