ActiveRain - The Official ActiveBlog

ActiveRain's NEW "Suggest For Feature" Button

Brad Andersohn ~ Community Manager (ActiveRain) — Tue, 01 Jun 2010 17:35:07 -0400

Today we launched a new button on ActiveRain. The "Suggest Feature" button.

With the volume of great content and fantastic Blog posts being submitted daily from our RainMakers, we have created a new and powerful tool that allows members of the community to make suggestions for posts and articles they feel should be featured on our home page. This is a very powerful new tool, and with great power, comes great responsibility. :-) It is similar to the new Facebook "LIKE" button that we recently added.

As long as I can remember, the controversy of what does, and does not get featured has seemed a mystery or at best, a guess. ActiveRain's moderators have done a fabulous job in my opinion of sifting through the thousands of daily posts that go up on our network. It is a very difficult and time consuming task, and it's no longer humanly possible for us to review every post submitted by members for a potential feature.

The ActiveRain Community has been built and established based partly on our members "ideas and suggestions" and we're not changing our culture now! We are looking to our members, and the thousands of eyes (instead of just the few of our own) to suggest and submit to us, any posts you feel are worthy and have good content for our Feature Board. Now YOU (our community) can help us moderate and play a significant huge role in what our community stands for and represents.

By clicking on the new button, you'll be endorsing that member's Blog post, and sending us a link to consider for the coveted and infamous golden star. When you click on it, nothing will happen except the button will turn Grey. Behind the scenes, it will send the link to our staff for their review and possible selection. So here's your chance to help run the ActiveRain Feature Board. There is no limit to the amount of posts you can suggest to be featured, but you can only select the same post one time.

You may also notice that the "Flag" this post icon is no longer available at the bottom of each Blog post, we're currently working on a replacement option for reporting members concerns and flagging posts.

Our hope is that before members suggest a post, they'll keep in mind the culture, "The ActiveRain Weltanschauung" and the "Community Guidelines" upon which this network and vibrant community were created and built. What "BEST" represents not only ActiveRain and our community, but what Best represents us as an Industry. I truly believe that giving more of this decision to our members via this new option will benefit us all as a whole.

YOU have been "The Voice" of AR since its inception, and now YOU can be the "Eyes and Ears" as well. As we start relying more heavily on member suggestions, you may notice a change in the type of posts that make up the feature board. We're looking forward to your responses and responsiveness, and we're also excited about witnessing where this will take us in the future with the ActiveRain Feature Board. :-)

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An ActiveRain Conduit - Toolbar for Your WEB Browser

Brad Andersohn ~ Community Manager (ActiveRain) — Sun, 14 Feb 2010 17:30:14 -0500

The ActiveRain Conduit - A Nifty Toolbar for Your Internet WEB Browser

This may be one of my coolest and greatest inventions EVER!! If you can believe that... lol~

ActiveRain members and even non-members should consider adding this toolbar to their Internet WEB Browsers. It will work with Internet Explorer, Mozilla Firefox, and Safari. The toolbar gives you easy and instant access to some of the most viewed pages and important helpful tools on ActiveRain. I think you'll find it to be a very useful tool. Here's some of the features and cool stuff it has:

The ActiveRain Real Estate Network Toolbar - Will help you "Stay Connected" easily and instantly.

Access ActiveRain.com with a single click
Pull-Down menu to select from ALL Industry Affiliates
Search the AR Network for members or any topic
One Click Access to Important Member "Must Read" info
HELP Menu for Manuals, Guides, Training & Support
Easy Access to AR Features from an RSS menu
Link to Search and Sort ALL ActiveRain Blog Posts
One-Click Access to the ActiveRain Staff and Team
Live Updates, Announcements & ActiveRain Broadcasts

You can easily download the toolbar for your specific browsers and remove it just as easily if needed. Take a moment to try it out, see some things you may not have known existed, and let me know what you think? Once you download the toolbar and add it to your browser, you'll see how easy it is. Most likely, your "wheels" will start spinning and you'll be wondering how you can create a "custom toolbar" for your Site, Services, Blog, or Clients Browsers? I'll show you how, and the best part is that it's easy and FREE!

I hope you'll check it out, I'm really excited about this one... :-)

Select YOUR Browser below to Install the AR Toolbar

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How To Get Started on ActiveRain

ActiveRain Corp. — Thu, 04 Feb 2010 14:08:36 -0500

How To Get Started on ActiveRain - A quick route to a successful Journey on ActiveRain.

The ActiveRain Staff, along with our members and ambassadors, wish to welcome you to the community. We know you have a choice, and we're glad you've chosen our network as a place to connect with others, support your local neighborhoods and communities, plus grow your business and relationships.

Before you begin your journey here, there's a few areas we invite you to navigate first. This will save you time and give you a better understanding of the Network. We're confident that our site will bring value, benefits, and substantial rewards to you and your business.

BEFORE YOU BEGIN
These are REQUIRED and a MUST READ for ALL New Members - NO EXCEPTIONS!

What We Stand For - Weltenschauung
Weltanschauung: The guiding principles and philosophy of an organization. A world view.

The ActiveRain Community Guidelines
Please take these rules seriously.

GETTING STARTED in 3 EASY STEPS
Follow these next steps to get setup on ActiveRain.

How To Setup Your ActiveRain Profile - Completely Customizable
Creating a personal profile is the very first step and the most important. It's ALL about you.

How To Complete Your Profile - Part II
Your profile has three areas that allow you maximize the page. Learn How to use these sections.

How To Use Your "My Settings" Page
Now you are ready to Customize your ActiveRain Settings.

GETTING THE MOST OUT OF ACTIVERAIN
Social Networking, Connecting and Blogging

ActiveRain Member Success Stories
Read what other industry professionals and members have to share.
Here's A VIDEO version

Understanding ActiveRain Points
Learn about points and how they work on the network.

The RainMaker Membership
Becoming a RainMaker - The Value and The Benefit

READY TO MAKE LIGHTNING, THUNDER AND RAIN
Now that you're a member and RainMaker, put the power tools to work

Top 10 Tools for New Members and RainMakers
Take the time to review what this network has to offer.

ActiveRain Custom Outside Blogs
How To Create and Maximize Your Outside ActiveBlog.

The ActiveRain Starter Kit
Details about more ActiveRain Products, Tools, and Services.

OTHER USEFUL RESOURCES TO HELP YOU
Use these links to dive deeper in the "Rain" if you need more information

The ActiveRainGuide
A Tutorial Blog by Members for Members

The ActiveRain Staff Blog
The Official ActiveRain TEAM Blog

Help/FAQ Group
A network group created to help members

An ActiveRain eBook Tutorial
Find Almost Anything about ActiveRain here

ActiveRain University
Online Campus for Training and Support

Real Estate RainCamp
"Live" Local Conferences and Seminars

DID YOU KNOW?
ActiveRain is the TOP Real Estate Social Network in the World (source: Google)

The ActiveRain Network hosts over 170,000 RE Industry members averaging 200-300 new members daily. There are more than 1.5 million articles posted, with an average of 700-1000 new posts daily. Two million+ visitors traffic the ActiveRain network each month, over 80% are consumers. Only Rainmaker upgraded accounts receive Google trafﬁc to their blogs and posts. ActiveRain Member's Blog posts receive more than 500 views on average. Activerain is the ONLY on-line Network that offers this wide variety of tools, diverse services, and proven solutions to the Real Estate Industry Professional and for consumers on the WEB.

Best of Luck and Enjoy!

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How to Create a Blog Post for Customers and Search Engines

Brad Andersohn ~ Community Manager (ActiveRain) — Sat, 25 Jul 2009 09:46:09 -0400

How to Create a Blog Post for Customers and Search Engines.

There are three important audiences to be writing for: 1. Other members and friends of your Social Networks. 2. Consumers, Subscribers, and a Target Audience of readers. 3. Search Engines. I'm sure this is preaching to the choir, but this is important information to be shared if you want to get maximum exposure and results from your Blog posts with consumers, visitors, and with Google. Google Juice? I'll drink to that! :-)

Blogging for Customers and Search Engines correctly is a key component to a successful Blog.

Using these effective strategies and time tested methods when creating your post can make a huge difference. The first thing when writing a post is to determine the audience you are writing for, the product or concept you're promoting, and the geographic market you are targeting. In this scenario, we are creating a Blog post to drive readers, consumers, and search engines to your Blog which is All About Your Area. Things like "Vacant Land", "Open Houses", "Loan Modifications", "Tax Credit", "Pest Control", "Relocation", "Market Statistics", "Short Sales", "Condos" etc.

1. How to title a blog post: Use a title that a customer would type into Google. example: "Open Houses in Mesquite Nevada" Targeting Neighborhoods and focusing on Communities are best, but you can also use City/State. Most searches by consumers always include a geographic area. example: "Vacant Land For Sale in Bend, Oregon" Don't just title your post "Vacant Land For Sale" as it probably won't get indexed to a specific location and will likely get lost in the Search Engine Abyss. (SEO abyss = page 24 of Google)

2. Repeat the title in BOLD in the first sentence of your blog post. example: "Vacant Land For Sale in Bend, Oregon" and now priced better than ever! Build your dream home in Bend, Oregon!" By creating the first sentence of your post to include the title and BOLD key search words, terms, or phrases, you'll increase the potential of being found and then read. That first sentence is typically the first sentence that shows up under your TITLE within the Google search results. It's an important part of getting the search engines to recognize your topic and see it's relative content. It's also what will help a consumer decide if they want to click on your link or NOT!

3. Write your blog posts to the title...then add in good content that a customer would want to know about. It takes a bit more time to think this strategy through, but the results and rewards will be tremendous. This in NOT the only way to gain SEO and more exposure, but it's a great place to start if you're new to Blogging and are wanting quicker results from your time and efforts here.

Creating posts and Understanding Long tail and Short tail search terms: Short tail searches are just that, very short keyword searches. example: "Homes for sale" or "Homes For Sale Austin, Texas". This is where most searches begin during the early stages of research by consumers. The Long tail search comes into play the closer consumers get to making a final purchase decision. example: "Gated Community Homes For Sale With a Pool in Austin Texas" Justin Smith explains more about Long tail/ Short tail searches in his post. You can also find more details by searching Google for "Long tail and Short tail searches." Here's a video that might help make heads or "tails" about this.

4. Go through your blog post and make sure that the words of your title are repeated a minimum of at least three or four times. At least one time every other paragraph or so. You should also bold those keywords so they stand out to the reader and to the search engines. You need to be somewhat creative in doing this and remember, don't over do it.

5. Tag your blog posts with other keywords and phrases the customer may type into Google. These should be topic related and relevant to your post. Do not try to game the search engines by packing in keywords that have nothing to do with the post, this will do more harm than good in most if not all cases. Also make sure to include images and links to relative sites, this will create more stickiness and add value to your posts.

Creating a Blog Post for Customers and Search engines is not that difficult once you understand some of these basic concepts and then practice and apply them on a regular basis. This is not to say you shouldn't write about other topics both personal and business, even those can be tailored to get you better results with customers and search engines. We tested this theory on the Fourth of July Weekend and you should see some of the results ActiveRain members experienced. It really does work.

I hope you can use these tips on "How to Create a Blog Post for Customers and Search Engines."
VERY IMPORTANT: If your post on ActiveRain is (MEMBERS ONLY) then none of the above applies.

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ActiveRain Launches Outside Blogs - How Do You Get Yours?

Brad Andersohn ~ Community Manager (ActiveRain) — Thu, 26 Jun 2008 23:31:12 -0400

Google offers Blogs, Yahoo offers Blogs, and now ActiveRain offers RE Blogs!! I am so excited that I get to announce this! ActiveRain is pulling all the stops and releasing the "BIG" storm today. It's been a long time coming, and now it's finally here! STOP HERE!

UPDATE 4/10/2009 - Please see this new post for details regarding the NEW OUTSIDE Blogs offerred on ActiveRain. How to Create and Maximize your AR Outside Blogs and 5 Tips For Your Outside Blogs.

ActiveRain "Outside Blogs" are launched today. You're going to love the ability to create one post, and then with the check of a box, send it to your Outside Blog. That's right, one post, syndicated in three locations. You can choose to have your post on ActiveRain, Localism, and now your own personal "Outside Blog" too.

Here's just a few highlights of the "" Outside Blogs:

* Host your Blog on your own domain name. (You must own name) ie: BestHomes.com
* Customize the look and feel of your Outside Blog.
* Set up in 10-15 minutes max.
* Build your posts in ActiveRain, no need to learn a new Blogging platform.
* Publish your posts to AR, Localism, Outside Blog, or all three, it's your choice.
* Benefit from the SEO power of ActiveRain.
* Brand your own Blog and yet stay connected with the AR community.
* Comments are syndicated between your ActiveRain Blog and your Outside Blog.

This is only the beginning, as the community jumps on these, each individual's exposure doubles. 2X the POWER! That's Exciting!! Imagine the possiblities with these Blogs...

Here's how to setup YOUR Outside Blog. The sample below is a screen shot of my Outside Blog. I'll demonstrate how I used ActiveRain to create it.

SETTING UP YOUR CUSTOM OUTSIDE BLOG:

1. To Start, click on the link "Outside Blogs" from "My Home" page.

2. On the next screen, give your Blog a "Title". It will already have the same name as your current ActiveRain Blog. You can change it.

3. Meta Keywords are the next option, don't panic What's a Meta Tag?

4. Next, you can customize or modify your Blog description. This text will appear underneath your Blog Banner.

5. Now give your Blog an ActiveRain Subdomain:
ie: ActiveBrad.ActiveRain.com

6. You can also use custom domain names. (advanced users only)
You must already own your own domain name. If not, you can see if the domain you like is available, click here.

Here's a screen shot of the options that are mentioned above:

7. Next, keep your current photo or add a new photo to your Blog. Your Outside Blog photo will NOT replace your existing AR photo. Here's your chance to update that picture from 7 years ago. lol~

8. Select one of the Templates or Themes from the ActiveRain Library: These can be customized. More templates will be available in the future. This is just the launch period, expect enhancements for sure.

9. Setup the colors for your fonts and for different areas of your Blog page. Here's a color chart.

10. Now, add custom created headers and images to your Blog. There are multiple posts on how to create and edit images, you'll find them in the Help/FAQ group. We have some very artistic and talented members who share valuable tools and resources there.

11. Under the Advanced options, you can display multiple Blog posts, up to 100 if you like.
(I suggest 20 posts max, or the page may load slowly, especially if you have video and large graphics)

Use the Syndication options to select which posts to pull, or add ALL from your primary ActiveRain Blog. Members Only posts will not appear on your Outside Blog. If you have concerns about Duplicate Content on your Blogs, read this post called "Duplicate Content and Outside Blogs."

12. The FINAL STEP, Click on Save Changes

YOU'RE DONE!
Go to the ActiveRain Subdomain URL you created
and there's your new outside Blog!

Here's A Sample Of Mine

*Note: When creating posts on ActiveRain, just check this box
to place them on your outside Blog.

If you do choose to use your own existing Domain name, please read the advanced information and instructions below. You'll need to know the following: You can also find this information located HERE.

Here are the STEP-BY-STEP instructions for setting up an Outside Blog using your own domain name.
Also be sure to check out some of the other members outside domains as ActiveRain Blogs Evolve.

That's It! We are finally launched!!. WOOHOO!! You will no longer have to search for a place to have an outside Blog. You won't have to start from scratch to create your own, or cut and paste, or duplicate efforts, or try and manage your time running two or more Blogs.

I really am excited about this. It's like watching the birth of a baby being born, and I feel somehow emotionally and personally attached to it. ActiveRain is moving onward and upward, and everyday, becoming more of a powerful source in this great industry. I'm honored to be the carrier pigeon of this exciting and community changing news. As always, if you get stuck, don't get MAD, call Brad.

For Outside Blog status updates and known issues being addressed: CLICK HERE!

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The Ultimate "LIVE" Wedding Ceremony - You're Invited!

Brad Andersohn ~ Community Manager (ActiveRain) — Wed, 21 Jul 2010 02:17:41 -0400

This Friday, our very own Bob Stewart and the lovely Christa Caulk will be joining hands for eternity in marriage! Yup, a couple of my very best friends in the World are getting hitched and permanently tying the knot. Since I am unable (along with so many other friends and family) to make it to their wedding out in Michigan this year, we are putting together this "LIVE" streaming video to share with everyone.

And Two Become One...

On Behalf of the entire ActiveRain Team, We request the honor of your presence at the marriage of Christa Noelle to Robert Eugene Stewart Jr. this Friday, the Ninth of July, Two Thousand and Ten at Half Past Six in the Evening.
(That's 12:30pm Hawaiian time, 3:30pm Pacific, 5:30pm Central, 6:30pm Eastern)

Gather all your friends and family, calling all ActiveRain Members, Get the Rice Ready.... This Is It!!

Come join us for the "First Ever" Virtual wedding right here in the Rain. May these two be blessed with great fortune and all the amazing things this earth and universe have to offer them. We wish them peace, happiness, and an abundance of Joy and great health in their new adventure, Journey, and life together as Bob and Christa Stewart.

Register Here Friday at 6:00pm EST, and Watch The Wedding "LIVE" With Us
STEAMING, I MEAN STREAMING VIDEO WILL APPEAR BELOW

Edited 7/20/2010 - Added Recorded Streaming Video From Wedding and Reception Below

We love you both and wish you all the very best.

CONGRATULATIONS and Thank You for sharing this very special day and time with all of us.

BTW - Bob will also be celebrating his Birthday during this momentous occasion.

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New and Improved ActiveRain Leaderboard

Brad Andersohn ~ Community Manager (ActiveRain) — Wed, 21 Jul 2010 11:46:18 -0400

I reblogged this post to give some additional exposure to the new ActiveRain Leaderboard. This in my opinion is a nice supplement to the City/State pages that use to feature the ability to find specific individuals in various States under a selected category. Great job on the post Kerrie, thanks and kudos! :-)

Via ActiveRain Corp.:

We are pleased to announce the new and improved ActiveRain Leaderboard! We couldn't have done it without the amazing feedback of our Community over the last couple of days. Thank you all so much!

ActiveRain wanted to create the best possible layout for all of our members. A place where you can easily see how you rank within all of AR, your state, your professional group etc.

The new style is sleek and sexy...take a look.

As you can see, I have narrowed my search down to Real Estate Agents in All States. You can also add state, county, and city for more localization.

If you are roaming around and your name is in the list you can hit the "show me" button on the bottom right and it will take you to the page you rank on with your profile highlighted. Please keep in mind that if you are not a Loan Officer in New York and you have that specific search open, the "show me" button will not appear.

The new design will make it easier and more convenient to find what you're looking for; whether it be a referral or simply to see where you rank amongst other members.

Another great tool is that you can access the leaderboard from your main profile. If you click "My Home" on the top right hand side of AR you then see your smokin' hot photo with a few stats below. The "Rank in State", "Rank in County" and "Rank in City" all link to the leaderboard.

ActiveRain is always working hard to stay on top. We try our best to provide you with the tools you need and are asking for. The new ActiveRain Leaderboard is our newest addition.

We hope you like it!

Kerrie Greenhalgh

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RainCamp San Diego - What If All 2859 Members Show Up

Brad Andersohn ~ Community Manager (ActiveRain) — Tue, 13 Jul 2010 16:25:41 -0400

I am really excited about coming to Southern California for ActiveRain's RainCamp in San Diego, one of the best real estate events of the year. This one is going to be extra special because Bob will be back joining us from his recent wedding and honeymoon. We missed you in Portland Bob! :-)

What If All 2859 Members Show Up? Then we'll have one heck of a party and after gathering!!

On August 5th I will be in beautiful San Diego, with three of the most influential people in real estate: Jonathan Washburn, our CEO and Founder of ActiveRain, Mr. Ben Kinney, a Mega Agent from Seattle and now Nationally renowned speaker, and back by popular demand, Bob Stewart, ActiveRain's Community Evangelist.

At RainCamp we'll be talking about all kinds of strategies to improve your online presence and to help you earn business using the web. No RainCamp is ever exactly the same because the local markets change and each demographic is unique to that geographic area. Bringing in some of the local experts and talent is always exciting and a huge learning experience for us all.

At RainCamp on August 5th we will:

Show you how we have helped thousands of our members rank at the top of the search engines (Google, Yahoo, MSN, etc.) for searches in their market.

Share how Donna Harris, a RE/MAX agent from Austin, Texas used her blog to make $122,000 in commissions over the last two years doing what you can do in your own market.

Reveal how a plan and some guidance can help you use blogging to impact your business and get the same results as Donna.

Show you how to use Facebook, Twitter, and other social media to earn more business.

Provide you with a day full of great info to take home with you and implement immediately!

RainCamp is brought to you by ActiveRain and we have made it possible for everyone to attend with donation based tickets. We want everyone to have access to the information we are sharing - it's that important for the success of your business as the internet becomes more and more, a crucial part of your lead generation.

See how past RainCamp attendees are raving about how RainCamp has helped their business. You really don't want to miss an event of this magnitude, plus they really are more fun than you could ever imagine a one-day conference or seminar.

Make sure you come up to me and give me your business card with the word "RainMaker" written on it somewhere, I'll have a cool surprise for you if you do.
(this is the only time or place I'll mention this, so don't forget)

Click here to register. Seating is limited so secure your seat today. See you there!

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How To Create and Maximize Your ActiveRain Blog Post

Brad Andersohn ~ Community Manager (ActiveRain) — Mon, 31 May 2010 13:08:56 -0400

How To Create and Maximize Your ActiveRain Blog Post

The AR community has grown and evolved with thousands of new members, millions of posts, some really cool features, and great SEO and consumer traffic. Many of the members who sign up and join ActiveRain start off very excited and ready to Blog, but then find themselves stuck. We have many members who ask What Should I do Next?

Having a profile setup and then just lurking around the community, not knowing where or what to do next, seems to be an age old trend. "What should I Blog about?" "I don't have the time!" "I'm not a writer or blogger!?" and "Why Should I Blog?" are just some of the common questions and concerns I hear time and time again.

It's time to get some answers. It's time to get your "Blog" game on!

ActiveRain members have created a very powerful on-line resource for both members and consumers that is second to none. There is ton of information here covering a wide variety of topics and discussions. So where do you find out what makes the ActiveRain Blog Post different than any other Network or Blogging platform out there?

What tools and options are available and how do you use them? How is Blogging on ActiveRain different than blogging on Wordpress or Blogger? Do you have questions like these and are you trying to make cents sense of it all? In just one hour, we're not just going to tell you, we're going to show you. If content really is King, then knowledge about content and "How To" must be Queen!

What's taken years to learn (through trial and error) will be shared with you in a "flash" of time, if you want it.

Click Here To Learn How To Create and Maximize Your AR Blog Post

* The Blog Cycle and Purpose - Connecting All The Dots
* What's The Difference Between a Website and A Blog
* Finding "Your" Blogging Voice and Transparency
* The Keys to Building Your Blog Resourse Library
* Where to Find Unlimited Content for Blogging
* What To Write and Blog About and Why
* How to Create Powerful and Inviting Blog Titles
* What Makes Bad Content vs Great Content
* How to Generate MORE Traffic and Leads
* How to Track Statistics and Use Analytics
* Strategy on Using Keywords and Tags Effectively
* Why Achor Text and Back Linking Are Crucial
* Using Channels, Groups, and Topics as Tools
* What is The Truth and Power of the ReBlog
* The Evolution of Posting Listings - What's Changed
* When, Why, and How Often To Create New Posts
* Using Syndication to Get Maximum Exposure
* Understanding SEO on ActiveRain and Outside Blogs

The purpose of ActiveRain and this vibrant network is to provide a community atmosphere where Industry Professionals can network, have fun, learn from each other, share their knowledge and experiences, and grow their business via referrals, SEO, and Blogging. If you're new to ActiveRain, or you've been lurking around for months now, or you've left AR and now you're back, or maybe attended a RainCamp and you're just not sure what to do next, I hope you'll take advantage of this opportunity and join us. It all starts with YOUR Blog!

Important Note: This training is open to any and all members. Some tools and information we'll be sharing will only apply to RainMaker memberships. We'll explain the differences, and also provide you the opportunity to explore the "RainMaker" membership with no risk or obligation if you're interested.

EDIT 6/1/10 10:00pm
"Try This Link To See If You Can Watch The Recorded Session"

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Who's Calling The Shots on ActiveRain - The New "Called Shots" Feature

Brad Andersohn ~ Community Manager (ActiveRain) — Tue, 29 Jun 2010 09:59:35 -0400

We have a new feature which I'm sure many of you have already noticed on your "MY HOME" pages.

Since we released the new "SUGGEST" for feature button, we've been getting a really good response from members helping us to find and report suggested content for the ActiveRain Feature Board. You'll notice today that we've placed a new metric "CALLED SHOTS" counter in the status area of each members "my home" page. This little tracker tool will tally a total of how many posts you suggest that actually get featured.

Calling a shot simply means you've selected a post by another member that you feel should be featured.

To do this, you would have to have clicked on the "SUGGEST" button in the upper right corner of their blog post. If you suggest a members Blog post to be featured, and it is selected, then you will have "Called The Shot" and get the kudos. When a member accumulates enough "Called Shots" they'll earn a new badge.

In order to prevent gaming, members may only suggest a maximum of 5 posts per day, so be careful calling your shots, don't waste them, we may have some additional surprises and rewards for those members "calling the most shots" around here.

Thank you for helping us keep the network growing and for keeping the community fun! Your support in suggesting features has been awesome, and is making a huge difference for our moderators and for the variety and quality of content that our visitors and traffic are being exposed to while visiting ActiveRain.

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Tips about Your ActiveRain "Settings" Page

Brad Andersohn ~ Community Manager (ActiveRain) — Wed, 01 Jul 2009 06:22:57 -0400

Tips about Your ActiveRain "Settings" Page

So much has changed since my initial post from 10/07 regarding the ActiveRain "settings" page. I'm creating an updated post for our new members joining the network. To access your settings, make sure you're logged into AR, then go to your "MY HOME" link located at the top of any page. Next, click on the "Settings" link located on the left hand side of the page. I'll explain each section of the "settings" page below.

This is your Blogs Title. Be sure to give this one some thought, it is the theme of your entire Blog.

Your Blog Description. This is an important area of your "Settings Page." This is where you can add Widgets and their HTML codes to your Blog. This includes any ActiveRain Approved Widgets that are available.

This is your Blogs Description. (Text Only - NO HTML Allowed Here) This is where you should describe your Blog, it's content, and it's value to your readers, but remember the SEO opportunity. You are limited to 100 words, so focus your description and keywords. This is often times the most overlooked area by new and existing AR members. Maximize your SEO (Search Engine Optimization)

Allow Non-Member comments. Be sure you have this box checked, otherwise readers who are not members of Active Rain will be unable to comment on your post. Unless all your posts on your Blog are members only, I would make sure it's checked!

Sharing your comments. Your comments are already shared in the posts where you've made them. If you want other members and readers to access "All" your comments in one easy access location, you can check this box and allow them, it's your preference.

Twitter Settings. Enter your user name. Be sure it's the one you have setup on Twitter. Detailed Post Here

Add your password for automatic Twitter updates. You may also wish to tweet your "Members Only" posts. By checking the box, you are allowing your "members only" posts to be broadcast over the twitter network. If you don't currently have a twitter account, you can get one here at Twitter.com

Your Email Settings. This is a very important part of your settings page. You have to decide how you want your email notifications to work and be managed here. Do you want to get emailed every time someone adds you as an associate? What about the comments you'll receive on your Blog Posts? How about the groups you've joined, the founder or administrator can do mass emails to the group, do you want to be notified? There is even manual score and point adjustment email notifications. This is really up to each members own discretion.

Under the General Settings, the option to allow others to see when you are on-line is no longer available. This feature will be removed in a future update and release. It was available when the member count used to appear in the upper right corner of AR pages.

Reblogging Option. Reblogging allows others to "ReBlog" your posts on ActiveRain. If you check this box, other members will have to option to Reblog your content on their ActiveRain Blog posts. To find out more about Reblogging and how it works. Click Here.

Hit Router Settings. This is one of the Super-Power features on ActiveRain. Over 100,000 consumers use this per month on average. The Hit Router allows consumers to search specific geographic areas for homes from nearly every Blog post and AR profile. Be sure to setup your Hit Router, maximize Hit Router and create your Market Area Campaigns when you leave this post. This is a great lead generation tool for directing traffic and visitors to your IDX sites and listings. Here's some important information about Hit Router you'll want to know about.
The Final and MOST IMPORTANT TIP HERE: Don't forget to click on the after making changes.

A--------C---------T---------I---------V-----------E-----------R------------A------------I-------------N

This next section is actually part of your "My Home" page, but let's cover it while we're here.

My Comments. Here's where you can go back and track every comment you have ever made on Active Rain. Use the "My Comments" link to go directly to any post you have ever made a comment on.

Notifications. This is a new feature that allows you to review comments made when you've checked the "Notify Me Of Comments" on another members post. They can also be deleted from the list here.

Points Summary. This is a breakdown of points earned. It shows your total points on Featured Posts, comments, regular points, inviting new members etc. ONLY YOU can see the breakdown of your individual points.

Statistics. How many comments do you receive? How many views do you get on your post? How many clicks are your posts getting? It's all on this page. Another great feature of the Statistics page is that you can see every post you've ever submitted on AR. Using the stats page will help you determine many things about your Blog and posts.

Associations. These are other members that have added "YOU" as an associate. When you add someone as an associate, don't forget to put a comment in the box at the bottom of the page. When someone adds you as an associate, hopefully, you'll reciprocate. In my opinion, this is one of the best reference and referral here.

Invite Others. Use this link to send an invitation to someone who is NOT currently a member. When you invite other Real Estate Professionals, and they accept, you will be credited for their membership and get a percentage of points for everything they do on AR. You can also send an invitation outside of AR, just be sure to use the proper link so you can get credit for inviting them.

Blog Bookmarks. This will take you to ALL the posts you have bookmarked on AR. We all get the comments from members that say "I've Bookmarked Your Post!" This is so they can be referred back to at a later time.

Link To ActiveRain. This page will give you the options and graphics to place links and images on other websites and Blogs. It allows you to promote your Blog and membership here at AR. You can use these HTML codes on most outside websites and Blogs.

Review Pending Outside Blog Posts. Another new feature, this allows you to deny or approve other members posts to your Outside ActiveBlogs. Depending on how you setup the admin rights will determine how you end up using this feature. You can find out more about Multi-Authored Outside Blogs here.

Feel free to modify your AR settings anytime. Hopefully, you have a better understanding of what each of these areas and links covers. If you have any questions on how to do ANYTHING here on ActiveRain, there are hundreds of instructional posts available that I can point you to, or you can just ask me, and I'll find you the answer. Thanks and Enjoy!

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The ActiveRain Point System

Brad Andersohn ~ Community Manager (ActiveRain) — Mon, 02 Nov 2009 19:35:25 -0500

The ActiveRain Point System

ActiveRain awards members points based on participation and their individual involvement within the network and community. While there is a much more complicated and technical explanation of how the point system works, this post is to provide you a general overview of how points are earned and distributed that to ALL ActiveRain members.

ActiveRain points are earned based on a members individual activities and efforts. Points are accumulated over the duration of the Calendar week which "Starts Monday morning at 12:00am Central Time, and Ends Sunday night at 11:59pm Central Time."

The following are some ways you can earn points and move up the "Featured Member" ladder in your Local Area.

200 Points for each Blog Post
(Max 10 per Week) (50 Word Minimum Required)
25 Additional Points when Post is added to Channels with a Topic
400 Points for Featured Post on ActiveRain.com
(Excludes Posts Featured in ActiveRain Groups)
25 Points For Each Comment
(Max 10 Per Day) (Comments on Your Own Posts Excluded)
25 Points for Each Reblogged Post
(Max 10 Per Week - These do not Include Your Own Posts)
ActiveRain Profile Points
(Building Your AR Profile will Build points)
Received Comments on Blog Posts
(No Blog Post to exceed 475 pts.)
100 Points - Logging In To ActiveRain Each Day
(This applies 7 days a week)
250 Points When Someone Accepts Your AR Invitation
(Must Sign Up under Members Invite Code)
10% of Total Points Earned By New Members Invited By You
(IE: Invited Member Earns 1000 pts. - You Earn 100 Pts.)
ActiveRain and Member Approved Contests - Points Will Vary
(These show up as Bonus Points in your Point Summary)
Staff Awarded Bonus Points - These are issued by the AR staff
(Member Humanitarian, Paying It Forward, Helping Others etc.)

Weekly Point Scenario: The potential of points available per week, per member would be as follows: 1750 for max comments, 2000 for max Blog posts, 700 for logging in daily, 250 for adding to Channels/Topics, and 250 for max ReBlogged posts. The Weekly potential of points would be 4950 (this does not include featured posts, comments received, invitation and percentage points, contests, and staff awarded bonus points.)

Point Disclaimer: The Points System created by the ActiveRain Network was developed and implemented to motivate, inspire, and reward members for their participation and involvement within the community. These points are subject to change at the discretion of the ActiveRain Mgmt. Team, with or without cause, warning, or notice.

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Survey Says...Realtors Suck

Jeff Corbett (7DS Associates) — Wed, 15 Apr 2009 20:41:16 -0400

The following post is simply one non-conformists opinion, albeit a relatively educated one...Its my hope that my words, cutting as they may come across, cause an epiphany for more than a few...

This entire post is based on The California Association of Realtors 2008 Home Seller Survey (released in July 2008, I just happened upon the PowerPoint presentation a few days ago) but the statistics are just as relevant today, if not more so...Granted this survey is but a snapshot of an industry, yet pictures are worth thousands of words...You can read the entire survey here. (All statistical references in this post are derived from the aforementioned survey).

Public perception of the real estate professional and the greater industry is amongst the lowest of any on record. Consumers are looking for an alternative to the 'traditional' Agent and they're defining what this alternative is, yet relatively very few professional are heeding this demand and actually providing a tangible solution. This Survey demonstrates to me that 90% of Agents are not providing what the consumer wants...and it is ALL ABOUT THE CONSUMER.

Personally I know alot of fantastic real estate professionals. Genuinely great people, passionate, always striving to better themselves, their clients, the industry they serve and represent...they're worth every penny they command...they dont suck...I'm just a sucker for a good title (no pun intended). I could fill this page dropping names like Jay Thompson, Kris Berg, Missy Caulk, Bill Gasset and 30 others nobody has heard of as examples of who I consider to be the vanguard of where this industry should look to as ministers of positive change. Unfortunately, they're in the minority and a few good apples don't ripen the bunch.

Agent Perception: I can Has Consumer!

Talk to most any real estate professional and they will tout their expertise, knowledge and marketing prowess as the main reason you should retain their services. Most will maintain that commission rates (should) mean very little to the consumer and they're worth every penny.

Consumer Reality: You Suck!

According to the respondents:

Number One factor considered when choosing an Agent? Lowest Commission.

Last reason? Most knowledgeable. <-- If this doesn't snap you into reality, nothing will.

You'd best start putting your knowledge out there if you hope to attract a client...get a blogsite that rocks, start dropping neighborhood knowledge, get a killer IDX solution...substantiate your value!! The days of being a prude with your listings and expertise until you had an executed contract are over.

I can find out more than you know.

~70% of respondents polled on 'Information from The Internet vs Information from Agent' indicated that the Net provided information that was as useful, 'different' or more useful than an Agent. I can only surmise that 'different' means information an agent couldn't or simply didn't provide. In the Age of Information, lack thereof is akin to being useless.

The ~31% that said The Net provided less useful information than an Agent are part of a 50% declining trend over the past 5 years.

You're still (a) very necessary (evil?).

~95% of respondent sellers still used an agent, which makes perfect sense. I often state that: While technology won't replace a good real estate Agent, the Agent that properly utilizes technology will replace Agent that doesn't.

Consider- 74% of 1st time respondent sellers considered not using an Agent, up 46% from 2007.

You can't market your way out of a brown paper bag.

Of the reasons given for using an Agent only 7% said it was for 'Better Marketing Exposure'. Ummm, isn't this what an Agent's core value proposition is supposed to be, to market property? Consumers clearly do not believe Agents can effectively market their property...yet online and offline marketing is the 1st and 3rd highest reason for choosing an Agent. This is a huge disconnect and opportunity at the same time.

84% of respondent sellers are searching online and 96% Agents polled use print advertising. Helllllooo!?! Can you say poor ROI, waste of money? Newspapers and other print media are going out of business because less and less people read them. Advertising in these dinosaurs is of almost no value going forward.

Only 57% of agents use multiple photos or a virtual tour as part of an online home listing. This just blows my mind. I'd guess that 50% of the 57% that actually use multiple photos look (kinda) like these:

Proper Feng Shui can do wonders for a small space.

Extra long chain for convenient access to light.

Sweet shower curtain stays with home!

Thanks to MLS Trash Can for the pictures. Descriptions by me.

Seriously, an agent who can't manage to market a property with quality photographs should have their license suspended on principle alone.

You're being perpetually judged.

97% of respondents interviewed 3 or more Agents. 50% interviewed 6 or more Agents. Consumers are getting more and more finicky about who they hire. Agents better step up how they present themselves. Better have an impressive resume and a killer suit = a slick engaging blogsite & robust IDX solution.

Here's a scary thought (depending on who you are):

Consumers are lurking on your blog, stalking your FaceBook page, following your Twitter stream, viewing your Flickr account, reading your answers on Trulia, Zillow & ActiveRain, evaluating your IDX, the quality of your multi-media marketing, processing how you engage comment threads and otherwise perpetually judging you under the cloak of anonymity.

How are you representing yourself in public and when you don't think anyone is looking?

The silver lining in this post could be that 'The Bar' is so low in a consumers eyes, those Agents willing to set aside their perceptions and confront reality are in a great position to capture some huge marketshare. Take this information and use it to your advantage rather than deny its validity.

Many Agents are out there cleaning up despite this 'depressing' market...Find them, reach out to them, study their successes...I find the most successful people in life are more than willing to share their successes and help others get there too. Reciprocity is still live and well...

To hear more, check out this interview with Tim Harris…

How To Create HyperLinks to Anchor Text

Brad Andersohn ~ Community Manager (ActiveRain) — Mon, 15 Mar 2010 02:28:38 -0400

How To Create HyperLinks to Anchor Text

Many of our Members and Bloggers have heard, read, or been told that it's not good to include links in your Blog posts to other sites. Nonsense! In this post, I'll share my difference of opinion, then show you how to do it. Creating Hyperlinks to Anchor text can be very powerful and beneficial to your Blog for multiple reasons. Useful and informative links bring more value to your readers and targeted audience, they increase your SEO, and they drive traffic back to your blog from those who you are linking to.

According to many experts, creating anchor text boosts your search engine rankings and can make all the difference in the world to your Blog. "It tells search engines what the page is about. Used wisely, it boosts your rankings in search engines.

What is Anchor Text? Anchor text is the hyperlinked word(s) or phrases on your blog or website page - the words that you can click on to be taken to another site, Blog, or web page.

What is a Hyperlink? A Hyperlink is the underlined word which is commonly referred to as embedded text or an embedded link. It's usually a blue underlined word that turns purple once it's been clicked on. When you hover your mouse over a Hyperlink on a page, the arrow of the mouse will turn into a hand, and the URL or web address of that Anchor Text Hyper Link will appear in the lower left hand corner of your browser.

Hover your mouse over this Anchor Text Hyperlink but don't click on it, you'll see the Web address displayed at the Bottom of your Browser. If you click on the Anchor Text Hyperlink, you'll end up right back here at this post. Why? Because that's how I've setup the hyperlink for that Anchor Text phrase.

How do you create hyperlinks and what is considered good Anchor Text? Here's a couple tips: Words like CLICK HERE, and READ MORE are not the suggested anchor text to use on your Blog posts. They carry less value, and even moreso, they're less likely to get clicked on. Also creating URL Anchor text IE: http://activerain.com/blogs/activebrad is less valued than using keyword(s) Anchor Text like "ActiveBrad's ActiveRain Blog" If you want to see what other members have written about this Anchor Text topic, check out ActiveRain Anchor Text Blogs.

Now it's your turn!

Creating a hyperlink to Anchor Text is really easy.

1. Type the keywords or phrase (Anchor Text) you want to use as the hyperlink within your Blog post.

2. Highlight the word(s) or phrase with your mouse so that it's
(only highlight and select the keywords or anchor text you want to use for your link)

3. Click on the "chain link icon" located in the toolbar at the top of your Blog Entry
(if there is no chain link, then you are most likely on the HTML tab)

4. Once the "Insert/Edit Link" box pops up, type in the URL or web address that you want to link to:
Example: http://activerain.com and be sure to add your "Keyword" or "Phrase" as the Title

The default on ActiveRain is to open a new window when your hyperlink is clicked on. You can change that option by clicking on the black arrow located at the end of the "Target" box. I suggest having it always open in a new window so that your Blog post stays open, and your readers can come back to your post. If you want the linked site to replace your Blog post page, then select "Open In Same Window."

5. Now click on the "Insert" button and your Anchor Text will be Hyperlinked to whatever URL or Web address you've entered. If you hover your mouse over the new link, this is where you'll see the "Title" you created pop up over the hyperlink.

This should help get you started creating Hyperlinks to Anchor Text and key phrases, and understand why it's important that you do this on your Blog posts. Don't get carried away with these though, if not used wisely, too many hyperlinks to anchor text can do more harm than good. The recommended amount of Hyperlink Anchor Text ranges depending who you talk to, I suggest no more than 3 or 4 per Blog post. So what type of links are you thinking about now? Maybe Local Schools? MLS or IDX sites? Chambers, Restaurants, Local Businesses etc.?

Just for fun, here's an Anchor Text that's sure to get clicked: DON'T CLICK HERE! :-O

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The ActiveRain Listing Router

Jeff Corbett (7DS Associates) — Wed, 29 Oct 2008 00:55:38 -0400

The ActiveRain Hit-Router

Feature Your Listings, Get More Traffic and Get Paid to Participate.

On Tuesday October 28th, ActiveRain we launched a new service called ‘Hit Router’. As the name implies, it's ActiveRain's initial move into the Property Listing aspect of online real estate search, albeit with a twist. Instead of trying to disproportionately aggregate listings directly into the network, we are instead going to route visitor traffic to our member's existing IDX sites in a Pay and Get Paid Click Campaign.

*Warning* I write long posts and this one is no exception :-) My style is to address as much and be as thorough as possible. To break up the reading, as a team we are going to release information regarding Hit Router in multiple stages and formats, beginning with this post. Brad Andersohn posted 'how to' tutorials as well as screen shots of the new service and Bob Stewart has a 'white board video' explanation of the new release.

Before I get into the nuances of Hit Router, allow me to first offer some basic explanations as to how most consumers find ActiveRain, and what they typically do upon arrival…

Prologue

Google and the other search engines love fresh relevant content, granting a high degree of authority to sites that produce such and ranking them accordingly on given search results pages.

Google also grants authority to websites that have other like websites linking to them. The more linkbacks a website receives, the higher the authority of that website through Google's goggles.

These last two paragraphs very generally encapsulate what is called Search Engine Optimization (SEO) or ‘Google Juice’. The better a website's SEO for a given term, phrase, topic, question etc. the higher Google will rank that site when someone (a consumer) types in a relevant search query, thus increasing the likelihood a given site (or page within a site) will appear on the Holy Grail of search results: The First Page.

ActiveRain’s community members produce a TON of fresh relevant real estate related content. AR also has an incredible amount of other relative sites linking back to a multitude of pages within the community. As a result, Google can’t help but consider ActiveRain and the content its community members generate as an authority for a myriad of search topics when it comes to real estate. Proof of this resides in the fact that 80% of ActiveRain's 2M+ unique visitors a month come from Google and other search engines.

Google is very smart, however, it’s not perfect and cannot read someones mind. Google knows when people are searching for a specific type of real estate information that ActiveRain is a highly authoritative resource for that information. What Google doesn’t know is that the next logical step in a consumer’s journey, after they find information on ActiveRain, is a Search for property Listings.

Although many AR members have been extremely successful with generating business from AR, we believe the success found to date is just the tip of the iceberg, so the question we posed to ourselves was:

‘How does AR further leverage its valuable Google Juice to turn prospective traffic into MORE business for our members?’

The answer became this little but powerful property search tool called 'Hit-Router'.

What is Listing-Router and How Exactly Does It Work?

For a visitor, it’s a new header that will permanently reside at the top of every page within the ActiveRain network. It will feature a search box preceded with phrase “Find Homes for Sale in: _________”. Once a user completes the search box and hits enter, “Hit Router” will send the user directly to an ActiveRain members existing IDX (or other property listing) site.

Hit Router Property Search Bar

The idea here is that the prospective homebuyer now has a clear option to continue along in their home buying journey.

For an AR member, Hit Router is effectively a Pay Per Click account campaign that allows AR members to buy traffic from other member’s sites and pages, with one major additional member benefit that I will share with you right after the example below.

For example:

Jane is a AR member who works in Bellevue WA and likes to write about equestrian property. Bill is a horse breeder near Lawrence, KS and stumbled upon a blog post by Jane after doing a search on Google about equestrian property. Bill found the exact answer he was looking for in Jane’s post and is now more excited than ever to start his search for a new home. Since Jane is not licensed to sell real estate in Kansas, Bill would normally at this point leave ActiveRain in search of real estate listings from a website that served Kansas.

At the same time, Todd (also and AR member) would love for Bill to come to his site and would gladly pay for his delivery or ‘click through’ for the increased potential of converting him into a client.

Using the Hit Router search bar, if Bill, on Jane’s site searches ‘Lawrence’ via Hit Router, he will be routed to Todd’s IDX site and Todd will pay approximately $2.00 for Bill's visit.

And Now for the Really Cool Part!

Hit Router will credit Jane’s account a percentage of the $2.00 click to route the visitor to Bill’s site! Jane may use these credits to purchase traffic of her own from other member’s pages in the same dynamic fashion.

This is worth repeating:

Any time a visitor uses an AR members Hit Router search interface to locate listings outside that agents area of service, that member receives credit to buy clicks from other member’s visitors.

How many credits do you earn?
How much you earn depends on a number of factors including how much someone pays to have traffic delivered to their IDX site. The easiest way to track how much you'll earn is to sign up and opt to run Hit Router on your blog pages, then check your Account Billing page.

In the Account Admin and Billing section you can purchase credit that can be used to buy traffic from other member’s sites and monitor the 'Click Credits' you receive.

Keeping Visitors in Your Market for Yourself!

No ActiveRain member wants to send visitors to their own blog, searching in their own market away to someone else. To insure this doesn't happen, there are two ways that a member can capture visitors in your own market and insure they get delivered to you FOR FREE.

1) Pre-select as many cities as you woud like to direct to your own IDX site.

In the My Markets section of the Hit Router admin panel, you may add as many city markets as you wish. When someone searches for any of these cities while on your blog, your blog posts or your profile, they are routed directly to your IDX site's page for that city. Again, this insures the traffic interested in your market is routed to your IDX listing pages.

2) Opt out of the program completely.

Simply unclick the checkbox you see below.

If you choose to opt out of the program, the toolbar will default to a hyper-linked text message of your choice.

While opting out is certainly your choice, doing so prohibits you from accruing credits from traffic that would otherwise leave your site and pages anyway, so why not get paid for it?

As always, your feedback is vital and greatly appreciated.

Here are links to tutorials and the 'whiteboard video explanation'

Setting up a click campaign

Saving your own traffic for free

Opting Out of Hit Router

Whiteboard Video Explanation of Hit Router